The strategic importance of brand positioning in the place brand

BRAND POSITIONING definition: a company's decision about how a product is marketed in relation to its other products, and to… Learn more

A brand's positioning comprises several elements, including its name, identity and price point These elements are woven into a narrative,

brand positioning Brand positioning Brand positioning relates to the place a brand occupies in the minds of consumers, especially in relation to other brands In this way, it

brand positioning A brand positioning framework makes it easy for a consumer to identify the right brand to satisfy a given need or want Without this, a brand simply becomes