Brand Positioning Strategy EquiBrand

4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller

Valueoriginality A positioning strategy is the paramount part of the general positioning concept The brand success on the market depends largely on the

brandi Create a Brand Position Map in 7 Easy Steps · 1 Draw a position map · 2 Choose two important attributes · 3 Add your business and its

positioning Effective brand positioning happens when your brand is perceived favorably, valuable, and credible to the consumer The sum of those three