What is Marketing Communications?

What is Marketing Communications? marketing communication Marketing communication, or Marcom, refers to the various communication media that companies use for business marketing purposes marketing mix Marketing Communications and Integrated Approach · IMC wraps communications around customers and helps them move through the various stages of

marketing mix In marketing communication the company's competitive product characteristics can be communicated to the customer Positive product

marketing oops The prestigious Integrated Marketing Communications program at Northwestern Medill prepares students to lead and implement the art and science of marketing  Basic Model of Communication 1 Sender