What is a product life cycle?

product life cycle  As the father of marketing, Philip Kotler breaks the product life cycle into five distinct stages: product development, introduction, The product life cycle is a five-stage model that describes the life of a product from its development and market introduction, to its eventual

11 effective product life cycle extension strategies · 1 Differentiate your product · 2 Repackage and refresh · 3 Introduce new sizing The product life cycle is the length of time from when a product is introduced to the consumer market up until it declines or is no longer being sold This

In the maturity stage of the product life cycle, you need to remain product-led and lean in order to maintain your position in the market and Product Life Cycle Marketing Strategies for the Growth Stage · Improving the product's quality · Adding new features or services to capture a